seven x seven Yufuin

A hand resting on a dark wooden surface
Project
Context
Luxury self-hospitality hotel brand (FHG Hotels / Kasumigaseki Capital)
David’s role
Creator of the brand and hotel concept; brand system, design direction and guest experience, working with appointed architects, interior designers and hospitality partners.
Status
In development
Links
Rendering of a bedroom open to a terrace, Mount Yufu at sunset

Yufuin

Rendering of a wooden lounger on a terrace facing Mount Yufu
Rendering of a corridor alongside the indoor bath, glass walls onto the mountains
Rendering of the pool between columns, lit at dusk, Mount Yufu beyond
Rendering of a dining table beside a lattice screen, the mountain beyond
Rendering of the pool terrace at dusk, a cocktail glass in the foreground
Rendering of a wooden terrace with a bath under a timber roof, facing the mountain
Rendering of a suite's lounge with low seating, open to a terrace and the mountain
Rendering of steam rising from hot sauna stones, in close-up
Rendering of a suite at seven x seven Yufuin opening onto a terrace bath and a mountain view
Rendering of sun loungers along a terrace above the valley, the mountain beyond
Rendering of seven x seven Yufuin's timber facade at sunset
Rendering of a bar at night beneath a hanging installation of red rods
Rendering of a lantern-lit terrace among trees at night