edit x seven Shodoshima

The edit x seven Setouchi Shodoshima logo over green sea water
Project
Context
Design-led self hospitality hotel brand within the seven x seven brand family
David’s role
Brand development and creative direction
Status
Open: Setouchi Shodoshima (Kagawa)
Links
The two buildings of edit x seven Setouchi Shodoshima lit at dusk

Setouchi Shodoshima

At Shodoshima, the expression responds to the island landscape through natural materials, softer forms and spaces oriented toward the sea. The property shows how edit x seven retains its identity while adopting a different atmosphere and connection to place.

Guests walking past the edit x seven sign in the lobby
A penthouse terrace at dusk with a lit whirlpool bath and a dining table
A couple in cream linen sitting together on a sofa in a suite
A suite's living and dining room in wood and stone under a ceiling fan
A large suite with a deep sofa, a long dining table and a bedroom beyond
A group dining at a long table beside a cabana under a dramatic sky
Loungers at the edge of an infinity bath, islands in silhouette at sunset
A family walking beside the pool at edit x seven Shodoshima
The indoor bath and its loungers in evening light
Four guests at a dinner table, the Seto Inland Sea behind them
Guests posing at the entrance of edit x seven Shodoshima
Cyclists riding past a terrace at sunset, Shodoshima's hills beyond