RED.

The RED. sign beside an open door onto the red-lit bar
Project
Context
Food and beverage brand within seven x seven Ishigaki
David’s role
Creator of the brand and hotel concept; brand system, design direction and guest experience, working with appointed architects, interior designers and hospitality partners.
Links
The RED. sign glowing on a dark wall

RED.

Guests in evening dress with champagne on a red sofa at RED., under coloured light
A curved sofa and round poufs in the lounge of RED., candles on the tables
The long bar of RED. with its stools, the pool table beyond
Armchairs and round tables facing the bar at RED.
A couple seated at the bar of RED., the shelves glowing red behind them
The lounge of RED. looking toward a glowing red wall panel
The bar counter and pool table at RED. under a red-lit ceiling
Two round mirrors above twin basins in a red tiled washroom at RED.
Guests dancing and singing with drinks at RED.