seven x seven Ishigaki

The seven x seven Ishigaki logo over turquoise water
Project
Context
Luxury self-hospitality hotel brand (FHG Hotels / Kasumigaseki Capital)
David’s role
Creator of the brand and hotel concept; brand system, design direction and guest experience, working with appointed architects, interior designers and hospitality partners.
Status
Open
Links
The entrance to seven x seven Ishigaki: the stone sign, palm trees and the hotel tower under a blue sky

Ishigaki

Ishigaki expresses the concept at resort scale, bringing accommodation, dining, wellness and social spaces into one experience. David’s direction connects the privacy of suites and penthouses with the energy of shared environments, from pools and rooftop spaces to BATIDA and RED.

The open-air lobby lounge at seven x seven Ishigaki, white sofas facing the pool
The lobby's coral stone wall with a black sculpture, white armchairs and a colourful artwork beyond
Two armchairs with yellow cushions under a bright abstract painting in the lobby
White curved sofas with yellow cushions in the lobby, palms and the pool behind the glass
The reception counter at seven x seven Ishigaki, a blue artwork on the stone wall
A curved bench and a red artwork in the lobby, tall windows onto tropical plants
The lobby corridor lined with white benches and potted palms
The lobby lounge open to the pool terrace, with monstera plants and a yellow cushion
Three wooden cabanas with daybeds along the pool under palm trees
Guests floating on rings in the blue mosaic pool, seen from above
A couple sitting on the benches of a wood-lined sauna at seven x seven Ishigaki
The infinity pool with a cabana, sun loungers and palm trees beyond
The upper pool and its bar under white canopies
Guests with drinks in the pool under palm trees and a bright blue sky
The Sky Bar terrace at sunset: lounge seating under a canvas sail, the hotel tower behind
A duplex penthouse living room with a white sofa, yellow cushions and a floating staircase
A guest room wardrobe with two white robes, a yellow cushion on the armchair
A duplex penthouse living room seen from the staircase at dusk, the sea beyond
A white robe embroidered with the seven x seven logo
A suite's living room with a corner sofa and a bowl of green apples, the pool terrace outside
A suite with a sofa, a kitchen counter with stools and a bed behind
A grey towel embroidered with the seven x seven monogram rolled on a lounger
A family in a suite with wooden bunk beds
A suite's living room at sunset: a sand-coloured corner sofa with yellow cushions facing the terrace
Two sun loungers beside a private pool lined with blue mosaic tiles
A penthouse kitchen island in dark stone and wood with three stools
Guests around the infinity pool at sunset, palm trees against an orange sky
A round whirlpool bath on a wooden roof terrace looking out to the sea
Guests at the edge of the pool at night, lit in blue
A restaurant terrace under glass pendant lamps, opening onto the pool at dusk
A sunken fire pit beside a lit water wall and the pool at night
The lobby lounge with white armchairs and a lit water wall at the far end
seven x seven Ishigaki at dusk from above, its towers and pools lit
The entrance to seven x seven Ishigaki at night, the tower lit behind palm trees
Guests around a fire pit under a starry sky, palms and a lit stone wall behind