edit x seven Fuji Gotemba

An outdoor bath on a terrace looking toward Mount Fuji at dusk
Project
Context
Design-led self hospitality hotel brand within the seven x seven brand family
David’s role
Brand development and creative direction
Status
Open: Fuji Gotemba (Shizuoka)
Links
The lit edit x seven sign at the hotel entrance at night

Fuji Gotemba

At Gotemba, views of Mount Fuji shape the experience. The design direction places the landscape at the centre of the stay, with accommodation and spaces that support both relaxation and activity.

The lounge's long bar counter in afternoon sun
Sliced roast meat with salad on a dark plate, a glass of white wine beside it
Guests on low armchairs in the lounge at edit x seven Fuji Gotemba
A long suite living room with a white sofa, yellow cushions and windows onto a terrace
A couple sitting on a sauna bench under purple light
Two guests in a round whirlpool bath in a dark spa lit in purple
The gym at edit x seven Fuji Gotemba: treadmills facing the windows, weights behind
A family room with a sofa, bunk beds and a wide window over the town
A guest reclining on a curved bench in a pale wood sauna
A round whirlpool bath filling on a terrace beside a private sauna at sunset
A couple with two dogs on the rooftop lawn, mountains behind
The rooftop lawn at sunset, garden chairs under a parasol
Fireworks over the town seen from a terrace with a glowing sauna cabin