seven x seven Itoshima

A palm tree against a pale blue sky
Project
Context
Luxury self-hospitality hotel brand (FHG Hotels / Kasumigaseki Capital)
David’s role
Creator of the brand and hotel concept; brand system, design direction and guest experience, working with appointed architects, interior designers and hospitality partners.
Status
Open
Links
seven x seven Itoshima lit at dusk on its green hillside, under a pink sky

Itoshima

Itoshima gives the brand a coastal expression, shaped by terraces, gathering spaces and the relationship between interiors and the ocean. The property demonstrates how the same hospitality concept can take on a quieter character through its setting, layout and connection to the landscape.

The restaurant at sunset: a fire bowl among wooden tables, palms and the sea through tall windows
A suite's living room in pale wood: a low sofa, a marble dining counter and sheer curtains
A marble kitchen counter with a woven chair in a suite at seven x seven Itoshima
A boucle armchair with a brown cushion beside a curtain in soft light
A guest in a bathtub on the balcony, seen through a suite's tall window
A corner suite with a long marble dining table and windows on two sides to the sea
Four guests in dark seven x seven loungewear posing on a bed's wooden steps
A large suite with a corner sofa, two beds and an open kitchen under cove lighting
A suite's living room with a daybed and a tray of drinks, the balcony and sea beyond
A long marble kitchen island in a suite, windows onto the coast
A couple talking over tea at a marble table in a wood-panelled suite
A couple on a terrace watching the sun set over the sea at Itoshima
A round whirlpool bath on a wooden deck as the sun sets behind the hills
A terrace with woven sofas and a barbecue at night, the sea under a deep blue sky
A terrace with a lit wooden balustrade at dusk, the bay and coastal lights beyond