The phrase 'seven x seven' written in large black letters with a stylized font, with the 'x' symbol making the multiplication sign.

A new expression of luxury through
self hospitality

Created by David Miskin on behalf of FHG Hotels and Kasumigaseki Capital, seven x seven was developed entirely from concept to interiors, guest journey, brand system, and experience philosophy. Every detail was personally guided to redefine modern luxury as intimate, private, and emotionally driven rather than service heavy or formal.

Opened Properties
seven x seven Ishigaki
seven x seven Itoshima

Upcoming Properties
Yufuin
Ginza
Miyakojima Irabu
Miyakojima Nishihama

— opened 2024

Flagship resort designed for full immersion. Suites with private saunas, dual tier pools, sky bar, and no reason to ever leave the property.

seven x seven Ishigaki

Visit

— opened 2023

A beach facing retreat with outdoor culture, surf energy, and relaxed lifestyle atmosphere. Designed for connection with nature and community.

seven x seven Itoshima

Visit
Alt: Hotel room with terrace and outdoor view
Modern dining area with a marble table surrounded by tan leather chairs. A bowl of apples is on the table. The room features large windows with a view of the ocean, a seating area with a sofa and chairs on a balcony, and contemporary lighting fixture
Family hotel room with bunk beds
Two women relaxing in a pool surrounded by tropical palm trees, with one woman submerged up to her shoulders, eyes closed, and hands in her hair.
Hotel rooftop terrace with lounge seating
People relaxing and swimming in a rectangular outdoor pool with a rainbow-colored bottom, on a sunny day.
Living room with large sliding glass doors opening to a patio with outdoor furniture and greenery, kitchen counter with a bowl of green apples.
Hotel bar interior with ambient red lighting
Luxury hotel lobby with modern beige seating and large green potted plants, overlooking an outdoor pool area through floor-to-ceiling glass windows at night.
Luxury outdoor pool area at a modern resort with lounge chairs, umbrellas, tropical plants, and a cityscape skyline in the background.
Outdoor hot tub area with wooden decking, black wooden exterior, and a small seating area with towels and a white hat on a black stool. Green palm trees and a decorative wall are in the background, under a clear blue sky.
A dimly lit bar area with red lighting. The word 'Red.' is illuminated on a black wall.
Hotel lobby interior with plants and natural light
Modern hotel reception area with a long counter, five chairs, illuminated signage reading 'seven X seven', and abstract blue artwork on the wall.
Modern living room with large floor-to-ceiling windows offering a view of the city or ocean, furnished with beige sofas, throw pillows, and a coffee table, illuminated by pendant lights, with an adjacent dining area below.
Modern lobby area with two beige armchairs with yellow pillows, a small round black side table with a green vase, white stone walls, a colorful abstract painting, and large windows with green plants visible outside.
Hotel lobby lounge with seating area
Interior of a modern restaurant with wooden ceilings, pendant lights, a mix of chairs and sofas, and a large window.
Chef preparing food in hotel restaurant kitchen
Modern hotel suite with kitchen and living area
Guests relaxing in hotel sauna
Outdoor hotel swimming pool with palm trees
People relaxing by a pool surrounded by palm trees and tropical plants at a resort with modern architecture.
Hotel exterior view at dusk
Hotel restaurant interior with dining tables and warm lighting