Silhouette of a rounded human head profile with a brain icon inside, symbolizing mental health or cognition.
Illustration of a globe with three industrial chimneys emitting clouds of smoke, representing environmental pollution.

Lifestyle elevated with purpose
and personality

David Miskin elevated the existing FAV brand and created fav lux as its premium design and experience tier. Artful, social, and modern, fav lux blends playful energy with thoughtful comfort. Designed for travelers who seek connection, culture, and style that feels effortless rather than curated.

fav lux

Hida Takayama

Nagasaki

Kagoshima Tenmonkan

Sapporo

Asahikawa

Matsuyama

Izumo

Osaka Honmachi

Nagoya Marunouchi

fav Properties

Takamatsu

Hida Takayama

Kumamoto

Ise

Hakodate

Hiroshima Stadium

Hiroshima Heiwa Odori

Kagoshima Chuo

Tokyo Nishinippori

Tokyo Ryogoku

Sendai

Naha

A family at a cafe counter ordering food with a barista serving.
Hotel room interior with twin beds and modern design
Family entering hotel restaurant and lobby area
Family entering hotel restaurant and lobby area
Guest standing by window inside hotel room
A hotel room with a large unmade bed, a flat-screen TV on the wall, and a small group of people, including children, sitting on the floor playing with toys near the window.
Two people sitting in a wooden sauna with warm lighting, visible through a glass door, next to a spa or pool area.
A group of four people, two adults and two children, sit at a table in a cafe, smiling and enjoying drinks and pastries.
A barista wearing a black cap and black shirt operating an espresso machine behind a coffee bar, with cups stacked on top and baked goods in the foreground.
Four young adults smiling and laughing in a sauna, wearing swimsuits, with two women sitting on the bench and two men standing, with purple lighting in the background.
A family of four playing with building blocks in a modern hotel room
A young Asian man with wet hair and shirtless, looking thoughtful, sitting indoors.
A modern, dimly lit spa room with a small water feature, wooden sauna, and seating area near a window with a view.
A woman and man sitting at a table with two children in a modern cafe, engaging in conversation with coffee and drinks on the table.
A man sitting in a dark tiled water pool with water reaching up to his chest, holding an electronic device, with a sign above that says 'Cold Plunge' and a water temperature gauge on the wall.
An empty cafe with wooden chairs and tables, a counter with baked goods and yogurt cups, and large windows letting in natural light.
A man and woman sitting at a table in a restaurant, smiling, toasting with drinks, with dessert on the table.
A young girl takes a selfie with a smartphone at a cafe counter, with an adult woman and a man smiling nearby. In the background, other people are sitting at tables.
A modern hotel room with two beds, a sofa with red pillows, a wall-mounted TV, and large windows with curtains.
favlux_sapporo_257A5758_dn.jpg
Interior of a modern coffee shop with wooden chairs and tables, brick walls, and an espresso machine on the counter.
A wooden box filled with fried eggs with a paper liner, with a plate of pizza and a vintage green scale in the background.
Two people with luggage ordering at a cafe counter inside a modern coffee shop with brick walls and seating area.